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MARKETING STRATEGIES AND DIGITAL PLANNING
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ALIGNING AESTHETICS, ANALYTICS AND ACTION
I work with companies to understand and leverage customer insights in their marketing approach. Armed with substantial hands-on experience, I help formulate strategies that impeccably align with your business objectives — whether the goal is capturing new leads, enhancing brand visibility, or deftly navigating complex political landscapes. My commitment is to elevate your brand's prominence and yield tangible outcomes, employing a thorough marketing approach that integrates strategic planning, user-friendly design, and exemplary project management.
Website User Experience and Content Strategy
As a specialist in website strategy and project management, I orchestrate effective online strategies and oversee projects from inception to execution.
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Website Strategy and Digital Audits: Orchestrating effective website strategies and managing projects from conception to execution.
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Sales Content: Developing compelling content that resonates with the target audience and drives conversion.
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Multimedia Asset Creation: Bringing ideas to life through the creation of engaging multimedia assets, ensuring a dynamic and visually appealing presence.
Digital & Traditional Media
Whether your goal is to acquire leads, facilitate stakeholder engagement or execute large-scale events, I can create and implement comprehensive, multipronged communications and marketing solutions.
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Targeted Digital and Traditional Campaigns: Crafting campaigns that precisely target your audience across digital and traditional channels, ensuring maximum impact.
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Social Media Strategy and Execution: Devising strategic social media plans and flawlessly executing them to amplify your brand's presence and engagement.
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Traditional Media (TV, Radio, Print & OOH): Leveraging traditional media channels—TV, radio, print, and out-of-home advertising—for a well-rounded and impactful marketing mix.
SUCCESS STORIES
Trans Mountain Website and Advertising Campaign
I led the development of the Trans Mountain website and advertising campaigns as the company became a federally owned entity and started construction on the expansion project.
Results: Boosting engagement with geographical updates, tailored content, and seamless communication channels.
Seaspan ULC Website Audit and Updates
I collaborated with the Seaspan team to audit and enhance their website's user-friendliness. We updated the information architecture and redesigned page layouts to ensure a seamless and consistent visitor experience.
Results: Streamlined user experience, reduced clicks to top pages, developed a content strategy to maintain and update the website, and received positive stakeholder feedback.
CELLIANT® - Website and Branding
Crafted and executed marketing strategies for the cutting-edge performance textile CELLIANT®. Developed and implemented targeted B2B and B2C plans to enhance brand visibility and boost lead generation.
Results: These efforts resulted in a consistent brand presence, a threefold surge in media mentions, and a rise in lead generation.
ABOUT
My name is Amanda Martin
For over 20 years, I've led marketing initiatives, managed internal teams, collaborated with agencies, and offered consulting expertise. These experiences have taught me to quickly integrate into new projects and identify strategic changes for short-term wins and long-term success.
I'm passionate about what I do and believe in explaining the why behind decisions and the expected outcomes. It's not just about taking action; it's about ensuring everyone understands the reasons behind our moves. This approach has helped companies with stakeholder buy-in and long-term decision-making for future marketing projects.
Let's dive into a conversation and uncover how we can work together.